The 'Pokemon Go' of Beauty
The beauty industry grossed more than $46 billion in 2015 and, thanks to the largest and consuming generation, the Millennials , expects to continue growing in the coming years. But to do that you have to overcome the challenges posed by its main customers, yes, again the millennials. women between 18 and 34 years are and will be your most loyal buyers of cosmetics, but also the most demanding.
Although we all have favorite and irreplaceable brands among the products of our vanity, despite the pink rate that make us pay, in general , and thanks to social networks, increasingly we are more open to new trends and buy new products and new firms, but, yes, always testing them first. The brands and beauty products stores that have grown in recent years have been those that have included sampling programs and testers. The millennial customer is skeptical, read magazines, websites, blogs and posts fashion, it is very informed, but also need to create an opinion.
It is there, precisely, where the company Perfect Corp. saw its business opportunity and which has found success with its beauty apps based on the same technology that has given the success the Pokémon Go: augmented reality.
Since YouCam app launched in August 2014, they have grown quietly as the Pikachus, but just as strong. Its main product YouCam Makeup has been downloaded 160 million times, and if his two partners, YouCam Perfect are added (to retouch selfies) and YouCam Nails (to test nail polishes), up to 260 million downloads and more than one billion monthly visits around the world. why this success? Because using the latest technology of augmented reality YouCam allows testing products and makeup styles on our face through the camera phone. When you find the one that best suits you, It teaches you how to apply it , allows you to share network, and even lets you buy products that have tested directly on the websites of the firm.
They have reached agreements already with Elizabeth Arden, Estee Lauder, Laura Geller and the last partner and claimed, Kardashian Beauty. The system is so addictive that your users enter discover new looks every two days, a record if one takes into account that 23% of users leave an app after the first use.
Although we all have favorite and irreplaceable brands among the products of our vanity, despite the pink rate that make us pay, in general , and thanks to social networks, increasingly we are more open to new trends and buy new products and new firms, but, yes, always testing them first. The brands and beauty products stores that have grown in recent years have been those that have included sampling programs and testers. The millennial customer is skeptical, read magazines, websites, blogs and posts fashion, it is very informed, but also need to create an opinion.
It is there, precisely, where the company Perfect Corp. saw its business opportunity and which has found success with its beauty apps based on the same technology that has given the success the Pokémon Go: augmented reality.
Since YouCam app launched in August 2014, they have grown quietly as the Pikachus, but just as strong. Its main product YouCam Makeup has been downloaded 160 million times, and if his two partners, YouCam Perfect are added (to retouch selfies) and YouCam Nails (to test nail polishes), up to 260 million downloads and more than one billion monthly visits around the world. why this success? Because using the latest technology of augmented reality YouCam allows testing products and makeup styles on our face through the camera phone. When you find the one that best suits you, It teaches you how to apply it , allows you to share network, and even lets you buy products that have tested directly on the websites of the firm.
They have reached agreements already with Elizabeth Arden, Estee Lauder, Laura Geller and the last partner and claimed, Kardashian Beauty. The system is so addictive that your users enter discover new looks every two days, a record if one takes into account that 23% of users leave an app after the first use.
The 'Pokemon Go' of Beauty
Reviewed by BWGBlogger
on
10:24:00 AM
Rating:
Reviewed by BWGBlogger
on
10:24:00 AM
Rating:
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